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What is a User Flow?

What is a User Flow?

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UserFlow is a visual tool designed to help you understand how users navigate through your website by showing the most common paths they take between individual pages. Displayed as a dynamic Sankey diagram, UserFlow reveals how users move through your site - where they enter, which pages they visit, and where they exit.

This feature is ideal for identifying navigation patterns, content bottlenecks, dead ends, or decision points where the user journey may split into multiple directions. It's also a great overview tool that helps you build only the necessary Waterfalls by showing you where to focus your analysis. With UserFlow, you can optimize internal linking, streamline conversion paths, and ensure a smoother, more intuitive website experience. 56140824-4fb0e032807a8ccc91147a4d8575f60e.png