The Platforms section shows you which platforms were used by your visitors when accessing your page, and the proportion of the visits that achieved the goal. Grey columns depict overall traffic coming from the platform, while purple columns show the amount of traffic from the specific platform within the selected Goal.
Example
In this example, you can see that the visitors came mainly from two platforms: desktop and mobile. In overall traffic, more visits come from mobile devices, but in the selected goal the share of desktop and mobile visits is more balanced, with a smaller difference between the two. It means that despite the website being frequently visited on mobile devices, users more often prefer desktops to perform actions that are defined in a selected goal. This may indicate potential usability issues with the mobile version of the website, reflect a preference of a specific group of users, or come from a specific type of external traffic.
