New in CUX: Mobile Analytics. Analyze real user behavior inside your app. Learn More

Chaotic Scrolling

Chaotic Scrolling

Browse topics

See what’s new

We gave the CUX app a fresh new look. Experience metrics widget got an upgrade: You can now click ‘View More’ to open a full list of all pages where the selected pattern occurred, complete with device type and event counts.

Check details in the video


Chaotic scrolling refers to a user rapidly scrolling up and down a page, often indicating confusion or a lack of interest.

Example In this example, you can see that the Chaotic Scrolling pattern was recorded in 13.75% of all visits. Below the graph, you can see on which pages and devices Chaotic Scrolling occurred most frequently.

11 chaotic scrolling.png

To understand what exactly caused this behavior, simply select “WATCH”, in order to view the visits during which the Chaotic Scrolling was recorded.

What is Chaotic Scrolling on a Website? Chaotic Scrolling is a user behavior metric that provides valuable insights into how users engage with your website content. This pattern is observed when a user rapidly and haphazardly scrolls up and down a web page. It's like someone flipping through a book's pages randomly without reading the content.

Why Do We Engage in Chaotic Scrolling on Websites? Chaotic Scrolling often indicates confusion or a lack of interest in the content, making it crucial to understand why users exhibit such behavior.

Why Should Website Owners Care About Chaotic Scrolling? Chaotic Scrolling might mean your visitors are having a hard time navigating through your page or content. It could indicate that your content is lacking crucial information or is somehow misleading to users.

Real-World Chaotic Scrolling Example: Imagine you have an e-commerce website, and a user lands on a product page for a specific smartphone. Instead of scrolling through the product details and reviews systematically, they quickly scroll up and down without spending much time on any particular section. This erratic behavior suggests that the user might be overwhelmed by the amount of information or is unsure about their purchase decision.