The Engagement widget provides information on the following:
- The average duration time – time duration of the visits which achieved the goal the average engagement time – the average amount of time during which the visitor was actually active on the page
- The percentage of engagement time in relation to the average visit duration
- The percentage change in engagement compared to the previous period.
Example
In this example, you can see that the average visit duration is almost 35 minutes. However, the average engagement time, during which your visitors are actively engaged with the page, is just over 3 minutes. This means that the average engagement time accounts for approximately 9% of the average visit duration time and it decreased for 0.15% compared to the previous period.
