People get hot about some things on your website. And they are totally cold about other stuff. Frustrations, chaotic movements, problems and solutions – that’s all you can spot on a heatmap. But in order to make it a goldmine of user’s insights, you have to know how to properly read a heatmap. What is… Read more
To say that it is important to know the specifics of our target group is to say nothing. It’s the knowledge that will not only tell us how and why customers buy, but also what they expect from us as a provider of shopping experiences. Among other things, it will be information in what order… Read more
Click, click, click, clickclickclickclickclick… and nothing happens. You just received a shorthand definition of a rage clicks. BUT if you are interested in a bit more – where they come from, what they are, how to track them and what they can actually tell us about our product – read this article! When frustration prevails… Read more
There are more and more methods of measuring the effectiveness of campaigns. From traditional indicators and Google Analytics support, to more advanced tools focusing on campaign analysis. Most often, however, we target our analytical thoughts at the results themselves – whether presented in the form of numbers, percentages or visualized with charts. When trying to… Read more
The topic of analyzing forms – validating errors, designing checkboxes, avoiding popular mishaps – has already been widely covered. Unfortunately, despite the huge access to valuable reading, we’re dealing with form errors that result in customers’ decrease in conversion repeatedly. And this is what the first case of our Quick Wins series will be about…. Read more
When we think data, we immediately think Google Analytics. There are only a few entrepreneurs who decide to run a business without the basic numbers provided by GA. But what if, instead of answering the question “how much?”, they need an answer to the question “why?”? Then the GA integration with CUX comes in handy… Read more
You probably work with filters in your daily – or less frequent – analytics. You check the results of website traffic coming from Uruguay, conversion on iOS phones or form filling via consoles. The world of filtered data can be fascinating, but the world of user segmentation can be much more enjoyable. Why do you… Read more
The Goal is the ratio of the number of recordings that meet your primary purpose (conversion) to all visits’ recordings. In other – much simpler – words, analytics goals are here to tell CUX’s scripts what is important to your project. They translate your business into code understandable to the tool and define how it… Read more
Seeing places on your website that are specifically disturbing for your user can in fact save you a lot – not only analytical trouble but also your high conversion rates. Heatmaps are aimed to point you to exactly those places and if you group them – they’ll make wonders out of your data. Heatmap… Read more
You are convinced that Black Friday madness is a time of celebration only your customers? Nothing could be further from the truth! The worldwide-known holiday of promotions, discounts, rebates and true splurge is also the best investing time for e-commerce! Check out the list of the top 10 Black Friday deals that will help you… Read more