How to read a heatmap
May 3, 2021

How to read a heatmap? Part 1

People get hot about some things on your website. And they are totally cold about other stuff. Frustrations, chaotic movements, problems and solutions – that’s all you can spot on a heatmap. But in order to make it a goldmine of user’s insights, you have to know how to properly read a heatmap. What is… Read more

Quick Wins- Intuitive sequence
April 16, 2021

Quick Wins #2 – Intuitive sequence

To say that it is important to know the specifics of our target group is to say nothing. It’s the knowledge that will not only tell us how and why customers buy, but also what they expect from us as a provider of shopping experiences. Among other things, it will be information in what order… Read more

What are rage clicks
March 29, 2021

What is a rage click?

Click, click, click, clickclickclickclickclick… and nothing happens. You just received a shorthand definition of a rage clicks. BUT if you are interested in a bit more – where they come from, what they are, how to track them and what they can actually tell us about our product – read this article! When frustration prevails… Read more

Quick wins series – Form validation
February 24, 2021

Quick Wins #1 – Form validation

The topic of analyzing forms – validating errors, designing checkboxes, avoiding popular mishaps – has already been widely covered. Unfortunately, despite the huge access to valuable reading, we’re dealing with form errors that result in customers’ decrease in conversion repeatedly. And this is what the first case of our Quick Wins series will be about…. Read more

Identifying and analysing high exit pages
February 15, 2021

Identifying and analysing high exit pages

When we think data, we immediately think Google Analytics. There are only a few entrepreneurs who decide to run a business without the basic numbers provided by GA. But what if, instead of answering the question “how much?”, they need an answer to the question “why?”? Then the GA integration with CUX comes in handy… Read more

Why does your analytics need goals?
January 21, 2021

Why does your analytics need goals?

The Goal is the ratio of the number of recordings that meet your primary purpose (conversion) to all visits’ recordings. In other – much simpler – words, analytics goals are here to tell CUX’s scripts what is important to your project. They translate your business into code understandable to the tool and define how it… Read more

10 Best Black Friday deals for e-commerce
November 26, 2020

10 Best Black Friday deals for e-commerce

You are convinced that Black Friday madness is a time of celebration only your customers? Nothing could be further from the truth! The worldwide-known holiday of promotions, discounts, rebates and true splurge is also the best investing time for e-commerce! Check out the list of the top 10 Black Friday deals that will help you… Read more