Hotjar alternative form analysis
August 24, 2021

Hotjar alternative: form analysis

Since form analysis was retired from Hotjar last December, you might find yourself looking for an alternative. You’ve probably already searched “Hotjar vs Heap” comparisons, but have you ever considered CUX as a replacement to Hotjar metrics? Form tracking in CUX: Conversion Waterfall and Goals CUX Conversion Waterfalls are a great Hotjar alternative to perform… Read more

4 reason you don't need session replay tools
July 30, 2021

4 reasons you DON’T need session replay tools

A while ago, we came across the article “X Reasons Why You Need Session Replay Tools”. And we have only one thing to say: bull! Here are 4 reasons why. 1. You have no time for it Let’s face it: no one has time to watch hundreds of thousands of videos of their users’ visits… Read more

Hotjar alternative
July 12, 2021

HotJar alternative: funnel analysis

Tracks and forms were retired from Hotjar last December. Since then, the tool has proposed to watch visits’ recordings for funnel analysis. If you are looking for a Hotjar alternative on this topic, this article is an answer to your prayers. Funnel analysis in CUX We know that users don’t consume content linearly. They are… Read more

Quick Wins – user journey
June 21, 2021

Quick Wins #4 – Shorten the user journey

We often come across a situation where the original conclusions drawn from the data are completely irrelevant to the reality of the user journey. How much time and – very often – money you’d be able to save by observing the users’ behavior behind these sad numbers. And how much fun it would be to… Read more

How to Optimize Customer Journey
June 11, 2021

A roadmap to optimize Customer Journey

Most businesses want to improve the customer experience across all of their digital properties. Including: websites, social media, television commercials, blogs, mobile, call centers, and so on. But few succeed to optimize customer journey in a repeatable manner that maximizes return on investment. Because they are frequently utilized in isolation, despite the fact that they… Read more

How to read a heatmap? Part 2
May 31, 2021

How to read a heatmap? Part 2

Heatmaps are graphic representations of the most important activities of users on your pages. Any action, such as clicking or moving the mouse, increases the attractiveness of the heatmap area by making it “warmer”. Places where users click frequently are red. The places where users click less often are blue and green. Simple? Not exactly!… Read more

Quick Wins - Contact form
May 20, 2021

Quick Wins #3 – Contact form

More often than we’d like to admit, we fall into the traps of thinking: I designed it, I like it, I think it will work wonders. Unfortunately, there are only a few worse things that you can do to our business. Creating solutions checked only on ourselves, and not on our clients, has the potential… Read more

How to read a heatmap
May 3, 2021

How to read a heatmap? Part 1

People get hot about some things on your website. And they are totally cold about other stuff. Frustrations, chaotic movements, problems and solutions – that’s all you can spot on a heatmap. But in order to make it a goldmine of user’s insights, you have to know how to properly read a heatmap. What is… Read more

Quick Wins- Intuitive sequence
April 16, 2021

Quick Wins #2 – Intuitive sequence

To say that it is important to know the specifics of our target group is to say nothing. It’s the knowledge that will not only tell us how and why customers buy, but also what they expect from us as a provider of shopping experiences. Among other things, it will be information in what order… Read more