Most businesses want to improve the customer experience across all of their digital properties. Including: websites, social media, television commercials, blogs, mobile, call centers, and so on. But few succeed to optimize customer journey in a repeatable manner that maximizes return on investment. Because they are frequently utilized in isolation, despite the fact that they… Read more
Heatmaps are graphic representations of the most important activities of users on your pages. Any action, such as clicking or moving the mouse, increases the attractiveness of the heatmap area by making it “warmer”. Places where users click frequently are red. The places where users click less often are blue and green. Simple? Not exactly!… Read more
More often than we’d like to admit, we fall into the traps of thinking: I designed it, I like it, I think it will work wonders. Unfortunately, there are only a few worse things that you can do to our business. Creating solutions checked only on ourselves, and not on our clients, has the potential… Read more
People get hot about some things on your website. And they are totally cold about other stuff. Frustrations, chaotic movements, problems and solutions – that’s all you can spot on a heatmap. But in order to make it a goldmine of user’s insights, you have to know how to properly read a heatmap. What is… Read more
To say that it is important to know the specifics of our target group is to say nothing. It’s the knowledge that will not only tell us how and why customers buy, but also what they expect from us as a provider of shopping experiences. Among other things, it will be information in what order… Read more
Click, click, click, clickclickclickclickclick… and nothing happens. You just received a shorthand definition of a rage clicks. BUT if you are interested in a bit more – where they come from, what they are, how to track them and what they can actually tell us about our product – read this article! When frustration prevails… Read more
There are more and more methods of measuring the effectiveness of campaigns. From traditional indicators and Google Analytics support, to more advanced tools focusing on campaign analysis. Most often, however, we target our analytical thoughts at the results themselves – whether presented in the form of numbers, percentages or visualized with charts. When trying to… Read more
The topic of analyzing forms – validating errors, designing checkboxes, avoiding popular mishaps – has already been widely covered. Unfortunately, despite the huge access to valuable reading, we’re dealing with form errors that result in customers’ decrease in conversion repeatedly. And this is what the first case of our Quick Wins series will be about…. Read more
When we think data, we immediately think Google Analytics. There are only a few entrepreneurs who decide to run a business without the basic numbers provided by GA. But what if, instead of answering the question “how much?”, they need an answer to the question “why?”? Then the GA integration with CUX comes in handy… Read more
You probably work with filters in your daily – or less frequent – analytics. You check the results of website traffic coming from Uruguay, conversion on iOS phones or form filling via consoles. The world of filtered data can be fascinating, but the world of user segmentation can be much more enjoyable. Why do you… Read more