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Conversion Waterfalls

With our Conversion Waterfalls, you can to find users’ pain points & quick wins in even 2 minutes!
Analyze real customer journeys. Don't waste time on pointless optimization.
Build funnels based on predefined or custom events, and track where people convert or drop out. Find opportunities for conversion increase instead of relaying on your gut feeling.
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Users path

Visualize how users follow the path to conversion with Conversion Waterfalls

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Conversion drops

Find and focus on improving places of real conversion drops.

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Auto-capture events

Map customer journey with predefined or custom auto-capture events

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Visit recordings

View visit recording for each Conversion Waterfall step to find actual reasons for drop-offs.

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Users path

Visualize how users follow the path to conversion with Conversion Waterfalls

tab image

Conversion drops

Find and focus on improving places of real conversion drops.

tab image

Auto-capture events

Map customer journey with predefined or custom auto-capture events

tab image

Visit recordings

View visit recording for each Conversion Waterfall step to find actual reasons for drop-offs.

tab image

Learn how to use Experience Metrics

What makes CUX Conversion Waterfalls stand out?

Auto-captured events

CUX is perfectly capable of automatically capturing events on your website, enabling you to codelessly track every step of the user journey.

Retractive analysis

Create and modify Conversion Waterfalls using historical data.

Visit recordings

You can see users' behaviors for each step of Conversion Waterfall and find reasons for the conversion drops.

Goal-oriented evaluations

Map customer journeys and focus exclusively on collecting the most informative types of data.

Conversion Waterfalls are best for:

E-commerce & Sales Specialists

Find actual places for conversion improvements (not only the checkout).

Analyze customers behaviors and frustrations at each stage of the funnel.

Segment the user according to their real customer journeys.

Digital Marketers

Explore customer paths from various communication channels – see what motivates and what discourages conversion.

Track exact steps of users' drop-offs.

Refine the look of your pages and content in terms of what draws users' attention.

UX / Product Managers

Investigate reasons for high-exit pages.

Track your users' movements and see what issues prevent them from converting.

Find reasons for friction in your flow.

Optimize your product across all devices types.

Our customers say:

reviewer photo

benjamin t

Marketing Director

We're able to see instant bottlenecks with our funnel, where the problems are that customers are experiencing and make changes that positively affects us without any issues. They've made my life easier, so thanks!

Posted on

G2.com
reviewer photo

Anna S

Online Marketing Manager

It's amazing that our team can draw meaningful conclusions in just a few minutes after implementing the tool and setting up proper goals and waterfalls.

Posted on

G2.com
reviewer photo

Martyna T

Service Design Lead & Digital Marketing Trainer

Thanks to conversion waterfalls I can measure the conversion rate and find places where conversion drops. I can easily analyze not only URLs, but every event make by client on the website.

Posted on

G2.com
reviewer photo

Katarzyna K

front-end developer

Since I have been using cux.io our company has double the conversion rate.

Posted on

G2.com
reviewer photo

Daniel P

E-commerce analyst

I can track very detailed sales funnels (waterfalls).

Posted on

G2.com
reviewer photo

benjamin t

Marketing Director

We're able to see instant bottlenecks with our funnel, where the problems are that customers are experiencing and make changes that positively affects us without any issues. They've made my life easier, so thanks!

Posted on

G2.com
reviewer photo

Anna S

Online Marketing Manager

It's amazing that our team can draw meaningful conclusions in just a few minutes after implementing the tool and setting up proper goals and waterfalls.

Posted on

G2.com
reviewer photo

Martyna T

Service Design Lead & Digital Marketing Trainer

Thanks to conversion waterfalls I can measure the conversion rate and find places where conversion drops. I can easily analyze not only URLs, but every event make by client on the website.

Posted on

G2.com
reviewer photo

Katarzyna K

front-end developer

Since I have been using cux.io our company has double the conversion rate.

Posted on

G2.com
reviewer photo

Daniel P

E-commerce analyst

I can track very detailed sales funnels (waterfalls).

Posted on

G2.com
reviewer photo

benjamin t

Marketing Director

We're able to see instant bottlenecks with our funnel, where the problems are that customers are experiencing and make changes that positively affects us without any issues. They've made my life easier, so thanks!

Posted on

G2.com
reviewer photo

Anna S

Online Marketing Manager

It's amazing that our team can draw meaningful conclusions in just a few minutes after implementing the tool and setting up proper goals and waterfalls.

Posted on

G2.com
reviewer photo

Martyna T

Service Design Lead & Digital Marketing Trainer

Thanks to conversion waterfalls I can measure the conversion rate and find places where conversion drops. I can easily analyze not only URLs, but every event make by client on the website.

Posted on

G2.com
reviewer photo

Katarzyna K

front-end developer

Since I have been using cux.io our company has double the conversion rate.

Posted on

G2.com
reviewer photo

Daniel P

E-commerce analyst

I can track very detailed sales funnels (waterfalls).

Posted on

G2.com