Categories for case study
How to evaluate a tool after a few months? Very positively! I invite you to read on.
From a custom webinar to the use of UX Automation on an internal analytical strategy to build a Content Visibility Strategy.
We often come across a situation where the original conclusions drawn from the data are completely irrelevant to the reality of the user journey.
More often than we’d like to admit, we fall into the traps of thinking: I designed it, I like it, I think it will work wonders.
To say that it is important to know the specifics of our target group is to say nothing. It’s the knowledge that will not only tell us how and why customers buy.
When trying to improve campaigns, we use trends and research of customer preferences, as well as “proven methods” from the market’s specialist.
The topic of analyzing forms – validating errors, designing checkboxes, avoiding popular mishaps – has already been widely covered.
Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly.