Categories for conversion optimisation

Rather than receiving negative feedback, we’re in store for praise. Everybody loves to get wheedling and notes of appreciation. However, constructive criticism or negative feedback can be more valuable than flattery.

The vast majority of companies with a digital presence have a blog on their website. Unfortunately, only a handful of them make active use of it or run it in an optimal way.

The first page of your website is hands down the most important touchpoint in ensuring high customer engagement. It’s like a storefront window.

Conversion rate is a fundamental metric measured by marketing teams. If you're here, there’s a good chance that you are searching for ways to increase it.

Advertising campaigns are the driving force behind most eCommerce. Regardless of whether you sell products, services, or ideas, you certainly support activities.

Exactly 53 years ago, Neil Armstrong said “That's one small step for man, one giant leap for mankind”. The same happens to A/B tests.

The SXO approach has changed the game. Today, taking synchronized actions concerning a website’s visibility and usability can produce astounding effects!

UX is the backbone of internet marketing these days. Without a well-designed, functional, and intuitive website, it’s hard to expect a great conversion rate in our online store.