Categories for conversion optimisation

Conversion rate is a fundamental metric measured by marketing teams. If you're here, there’s a good chance that you are searching for ways to increase it.

Advertising campaigns are the driving force behind most eCommerce. Regardless of whether you sell products, services, or ideas, you certainly support activities.

Exactly 53 years ago, Neil Armstrong said “That's one small step for man, one giant leap for mankind”. The same happens to A/B tests.

The SXO approach has changed the game. Today, taking synchronized actions concerning a website’s visibility and usability can produce astounding effects!

UX is the backbone of internet marketing these days. Without a well-designed, functional, and intuitive website, it’s hard to expect a great conversion rate in our online store.

There are only a few entrepreneurs who decide to run a business without the basic numbers provided by GA.

Heatmaps are a fantastic way to locate UX issues on your website. You can discover great opportunities to grow your conversion rate.

Your site is your business card. It’s place where your potential users will go after hearing an advertisement on the radio on a way back from work.