Categories for user behavior analytics
User Behavior Analytics

2022-06-01
How to act on UX research to improve product adoption?
Conducting UX research will provide insights that you can then use to get more customers using your product more regularly. Also, getting more value from it once they do. Asking the right questions of users is key. With the answers you get, it’s very...
User Behavior Analytics

2022-05-27
4 reasons you DON’T need session replay tools
A while ago, we came across the article “X Reasons Why You Need Session Replay Tools”. And we have only one thing to say: bull! ...
User Behavior Analytics

2022-05-26
How to read a heatmap? Part 2
Heatmaps are graphic representations of the most important activities of users on your pages. Any action, such as clicking or moving the mouse, increases the attractiveness of the heatmap area by making it “warmer”. Places where users click frequentl...
User Behavior Analytics

2022-05-26
How to read a heatmap? Part 1
People get hot about some things on your website. And they are totally cold about other stuff. Frustrations, chaotic movements, problems and solutions – that’s all you can spot on a heatmap. But in order to make it a goldmine of user’s insights, you ...
User Behavior Analytics

2022-05-26
Observing your users before the production phase – why is it worth it?
Everyone who works on projects knows that in the IT industry there’s no such thing as a finished product. There are various reasons: sales is not going as you’ve expected, you don’t like some things, or your clients tell you to introduce some changes...