Map the REAL customer journey
How to map Customer Journey in CUX?
1. Set up a Goal and check user’s behavior
Goal shows you all visits that led to conversions, regardless of the steps users have taken. Their observation allows you to build REAL customer journeys.
![solution image](/customer_journey_analytics_1.png)
2. Create Conversion Waterfalls
Based on user behavior, create Conversion Waterfalls – a graphical representation of any sequence of steps visitors perform on your site. Remember that the order of the steps matter.
![solution image](/customer_journey_analytics_2.png)
3. Add Conversion Waterfall steps
You can build simple or complex Conversion Waterfalls with more steps. You can select ready-made Waterfall events, use xPaths or classes to set up your steps.
![solution image](/customer_journey_analytics_3.png)
4. Understand conversion drops
At each stage of the conversion funnel, you'll see a list of recordings. Examine those visits to see behaviors of the users who dropped out of the funnel, and make necessary improvements on the customer journey accordingly.
![solution image](/customer_journey_analytics_4.png)