In the Devices tab, you will find information about the next technical aspects of visits that completed the goal:
- Platforms
- Operating systems
- Browsers
Gray columns in widgets represent the overall traffic coming from the browsers, while the purple columns show the traffic from specific browsers that completed the Goal. The difference between these two columns provide you with a better understanding of your converting users in comparison to all traffic. This information is also valuable for identifying potential areas for improvement.
For example, if your website is frequently visited on mobile devices but users prefer desktops to perform a conversion, it may indicate potential usability issues with the mobile version of the website.
