Categories for conversion optimisation

Suppose you want to develop and execute a successful sales strategy, achieve a better return on investment (ROI) for your email marketing campaigns.

If you monitor customer behavior in your e-commerce store, you've probably heard of heatmaps – graphical representations of user activity.

Have you ever wondered if frequent page refreshing by potential customers of web pages has an impact on sales? It is just one metric that internet users utilize every day. It may seem like it has no impact on an online store's performance, but is that really the case?

The digital landscape is constantly evolving, and website design is no exception. It's more essential than ever to stay up to date with the latest trends to ensure your website stands out from the competition and is modern, user-friendly and practical.

While we obsess with A/B testing, messaging, content creation, and page design, an often overlooked factor in the drive for improving conversion rates is the underlying content management system (CMS platform).

Looking for ways to improve your conversion rate? Let’s take a closer look at the sales funnel!

Why does feedback play the first fiddle in UX designers work? - Leveraging Feedback for UX Improvement

The vast majority of companies with a digital presence have a blog on their website. Unfortunately, only a handful of them make active use of it or run it in an optimal way.