Heap. Is it a good tool, and what does it provide (or not)?
6 minutes read
Meghan Trainor sings is all about that bass, but in your business, it’s all about data. Nowadays, analytics has become a must-have for every entrepreneur.
Don’t worry, it isn’t as hard as it might look! You don’t have to become a superb analyst from day to one. You just need an appropriate tool to analyze. Why? Because they not only make your analysis better, faster, stronger, and EASIER, but they boost your business.
If you want to learn more about Heap — read on.
What is Heap?
Heap application is a web analytics tool that gathers quantitative and qualitative data about your users’ digital journey. Founded in 2013 by Matin Movassate and Ravi Parikh to capture and measure every user action like clicks, taps, swipes page views, filling a form, and more.
Heap tool finds weak points, optimizes conversion funnels, and identifies behaviors that have an impact on maintaining or increasing retention.
What are Heap possibilities?
Heap is known for its extensive analytical dashboard, which has an enormous amount of metrics and measurements. As our CTO Kamil says, it’s like Google Analytics on steroids. Probably that is the reason a lot of people search for a comparison between those two tools. 🏋🏻♂️
In addition to measuring real-time web traffic, you can use this powerful data tool to:
automatically capture every user's actions like clicks, swipes, and submitting forms on your website. You don’t need to implement a tracking code;
conduct retroactive analysis;
track the exact events you’re interested in;
get knowledge of how users interact with your product;
improve user experience by measuring users’ frustrations. Heap automatically shows you which parts of your website give customers a headache.
Who should use Heap and why?
Heap is dedicated mainly to medium and large-sized companies. Heap collects a lot of data to analyze. It’s perfect for people who have a lot of time to do it and have knowledge about it. If you are wondering what is a reasonable heap alternative, you’ll find it later in this article.
Heap is free to use for 10000 sessions per month. Paid plans start at 3,600 $ per year. Growth and Pro plan are available upon request.
Heap tool user reviews
“There is a bit of a learning curve with the queries to run. It took time to learn how to correctly create the right queries to find the information we were wanting.”
“The first couple of days using Heap was super frustrating because I didn't quite understand how it worked, and my team members weren't available to show me. And I couldn't find any option to chat with a rep from Heap (only email, but it took a couple of days to hear back). But I was able to use their help articles and videos to learn enough to build the report I needed.”
4 alternatives to Heap that you need to know
In the data-driven world, there are plenty of analytical tools. Right now, you’re probably wondering what a reasonable Heap alternative is. Below you can find a list of 4 alternatives to Heap. If you want to learn more, you must read this article.
Thanks to the usage of AI, Mixpanel helps entrepreneurs to understand their users’ behaviors. Mixpanel gives them the ability to gain insights into how to best acquire, convert, and retain their users across website and mobile platforms.
Mixpanel has a free trial (100,000 Monthly Tracked Customers). Pricing starts at $25,00 per month.
Another alternative for Heap is Smartlook. It is a product analytics tool for websites, iOS/Android apps, and various app frameworks. Smartlook lets entrepreneurs watch recordings, use automatically tracked events, create heatmaps, and build conversion funnels.
Smartlook offers free trials and 3 pricing packages: Startup ($39,00/month), Business ($95,00/month), and Ultimate (upon request).
Pendo is a product-analytics app built to help software companies develop products. Using analytics, Pendo gives a chance to see how customers are interacting with your software or product.
Like most analytical tools (but not all of them), Pendo offers a free trial for up to 1,000 monthly active users and also 1 web app key, and 1 mobile app key (for iOS, and Android). Pendo offers 3 pricing packages: Team, Pro, and Enterprise. You can view pricing upon request for each package.
You can find CUX as a reasonable alternative for Heap. CUX is the first-ever UX & Analytics Automation tool that detects the behavioral patterns of users. CUX focuses on data that have correlations to your business goals. So that entrepreneurs can immediately find their customers’ problems, fix them and increase conversion.
Using other analytical tools than CUX comes with a huge number of hours you need to spend on your data. In the data world, a few weeks seem like ages. With CUX you are able to find places that may inhibit your conversion in just minutes!
CUX is available for a free trial. You can learn about all functionalities of CUX in the trial version. The only limitation is the number of collected recordings (1,000). A trial contains the same features as a paid subscription.
CUX subscription starts at €49 and depends on the amount of traffic on the site and the duration of data retention.
CUX vs Heap
Unlike Heap, CUX offers the following solutions:
1. The analytics focused on your business goal
CUX selects data that might influence your business goal like sales, form submissions, etc. The most important data are on the plate. If you need help, CUX provides onboarding to set up your business goals.
2. Records visits
As you probably know, customers are not very rational. They jump from tab to tab without closing it, compare products or wander on their customer journeys freely. CUX gives you the possibility to analyze entire visits, instead of individual sessions. Learn more about visits and sessions and where is the difference.
3. Conversion waterfalls
With CUX you can easily track where people convert or drop and see it on a customer journey. Conversion waterfalls are based on predefined events, which you can design by yourself without engaging your developers.
4. Overview from G2
Product comparison between two tools. On the left CUX ratings, on right Heap based on user reviews.
Making a decision
Heap tool isn’t a solution for everyone. It is a powerful tool for entrepreneurs who have time for analysis and want to have the possibility to view historical data. If you require a quick and easy fix, it won’t be your go-to. In this case, you need solutions that support quick wins.
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