Tag Archive: e-commerce analytics

How to create and analyze event-based conversion?

| May 7, 2020

Have you ever wondered if your analytical tools setup will allow you to draw the right conclusions for your business? Have you ever looked at a bunch of data sets and had no idea what it means? Don’t worry, you’re not alone. These are frequent dilemmas, and ever since the development of digital products has… View Article

E-commerce conversion rate 2.0

| April 15, 2020

Let’s start with the hard truth. Assuming that users navigate through our website with the paths that we have designed for them is wishful thinking. In reality, our users do not use websites linearly. They open many tabs, they invent their own ways of using the solutions we propose to them and trying to impose… View Article

How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

| March 15, 2020

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… View Article