Tag Archive: analytics

September 3, 2020

The competition doesn’t have to be worse, it’s just different

There is a whole range of analytical tools that are available on the market. From those that offer the simplest solutions, providing basic data, to those that are incredibly advanced and allow analyzing user behavior analytics in a very wide context. But how do they differ, which one to choose and why? Every marketer asks… Read more

August 18, 2020

How to analyze? That is the question

Making the right business decisions is not always easy and can at times be a real headache. In order to make sure you do the right thing each time, you need to have access to the right data, be able to read it correctly and to draw the right conclusions. Fortunately for us, everything can… Read more

July 16, 2020

Visits or sessions? Where is the difference?

When analyzing a website, its users and their actions, we can look at a whole range of indicators. For example, we can analyze the number of users (how many people enter our site), conversion rates (how many people move from one place to another), sales (how many products or services have been bought by our… Read more

July 3, 2020

5 tips to make analytics easier for you

The importance of analytics in business is no novelty in 2020. Experts say that everyone should implement analytics in their business as soon as possible (if you haven’t done so yet), companies should then try to gain as much knowledge from the data as possible, and make decisions based on numbers, not gut feelings. And… Read more