Categories for Analytics

Identifying and analysing high exit pages
February 15, 2021

Identifying and analysing high exit pages

When we think data, we immediately think Google Analytics. There are only a few entrepreneurs who decide to run a business without the basic numbers provided by GA. But what if, instead of answering the question “how much?”, they need an answer to the question “why?”? Then the GA integration with CUX comes in handy… Read more

Why does your analytics need goals?
January 21, 2021

Why does your analytics need goals?

The Goal is the ratio of the number of recordings that meet your primary purpose (conversion) to all visits’ recordings. In other – much simpler – words, analytics goals are here to tell CUX’s scripts what is important to your project. They translate your business into code understandable to the tool and define how it… Read more

The competition doesn’t have to be worse, it’s just different
September 3, 2020

The competition doesn’t have to be worse, it’s just different

There is a whole range of analytical tools that are available on the market. From those that offer the simplest solutions, providing basic data, to those that are incredibly advanced and allow analyzing user behavior analytics in a very wide context. But how do they differ, which one to choose and why? Every marketer asks… Read more

How to analyze? That is the question
August 18, 2020

How to analyze? That is the question

Making the right business decisions is not always easy and can at times be a real headache. In order to make sure you do the right thing each time, you need to have access to the right data, be able to read it correctly and to draw the right conclusions. Fortunately for us, everything can… Read more

4 ways to increase conversion with heatmaps
July 24, 2020

4 ways to increase conversion with heatmaps

Heatmaps are a fantastic way to locate UX issues on your website. You can discover great opportunities to grow your conversion rate without breaking the bank since this research method is relatively inexpensive, both money- and time-wise. In this article, I’ll show you four types of conversion issues that you can uncover with the help… Read more

Visits or sessions? Where is the difference?
July 16, 2020

Visits or sessions? Where is the difference?

When analyzing a website, its users and their actions, we can look at a whole range of indicators. For example, we can analyze the number of users (how many people enter our site), conversion rates (how many people move from one place to another), sales (how many products or services have been bought by our… Read more

5 tips to make analytics easier for you
July 3, 2020

5 tips to make analytics easier for you

The importance of analytics in business is no novelty in 2020. Experts say that everyone should implement analytics in their business as soon as possible (if you haven’t done so yet), companies should then try to gain as much knowledge from the data as possible, and make decisions based on numbers, not gut feelings. And… Read more