Tired of heatmaps and replays without results?

If you’re finding it hard to turn this data into clear steps forward, you’re not alone. Many people start off excited to see user data flow in, only to end up feeling stuck when that data doesn’t easily translate into results. With so much information and no clear direction, it’s easy to wonder if you’re really getting the value you hoped for.

At CUX, we’ve heard these frustrations many times, and we believe in a smarter approach. Our guide, 5 reasons why you’re not getting the most out of your analytics (and how CUX fixes it), explores the most common reasons why users of the tools like Hotjar struggle to get meaningful results - and reveals how a different perspective can turn all that data into a roadmap for success.

Here’s a peek at some of the reasons analytics might be falling short:

1. You’re seeing what users do - but not why they’re doing it

Heatmaps and session replays show you where users are clicking, scrolling, or spending time. But they don’t reveal what’s really driving these behaviors. Are users intrigued by your product image, or are they frustrated it doesn’t expand? The lack of context leaves you guessing.

If you’ve felt stuck watching session after session, trying to figure out the “why” behind user actions, you’re not alone. Without insight into user intent, making impactful changes can feel like trying to solve a puzzle with half the pieces missing.

2. Setting up tracking and funnels takes forever

Setting up funnels and tracking every step users take often means tagging each click and action by hand. For most people, that means waiting for help from IT or spending hours on setup. And if users don’t take the exact path you planned, their actions might not even get tracked.

This setup process can take a lot of time, and it often means your team is stuck in setup mode instead of finding ways to improve.

3. Jumping between tools makes it hard to see the big picture

Hotjar offers strong qualitative insights, but to fully understand what’s driving results, you often need to combine it with quantitative data - like conversion rates or bounce rates - from other tools. Switching between platforms to try and “connect the dots” can lead to fragmented insights that don’t tell a clear story.

When you’re juggling multiple tools just to get a complete picture, it’s easy to lose sight of what’s truly impacting your business goals. All this back-and-forth can leave you with more questions than answers.

4. It’s hard to know where to start with all that data

If you’ve ever felt like you’re drowning in session recordings and heatmaps, you’re not alone. Many teams spend hours sifting through data but still walk away without clear priorities for improvement. It’s easy to get bogged down in endless recordings and feel like you’re searching for insights in the dark.

Without a clear path through the data, all those replays can feel like a lot of noise - leaving you wondering if you’re missing something crucial.

5. You’re unsure if your changes are actually making an impact

Making site updates and optimizations is great - but how do you know if they’re working? While tools like Hotjar show you actions, like clicks or scrolls, they don’t provide feedback on the impact of those changes over time. This can leave you in the dark about which updates are actually moving the needle.

If you’ve been craving more concrete feedback on your changes, you’re not alone. Measuring impact is key to making smart, data-backed decisions, and when that feedback isn’t clear, it can feel like you’re taking shots in the dark.

Curious about how to bridge the gap?

If any of these challenges sound familiar, our guide, 5 reasons why you’re not getting the most out of your analytics (and how CUX fixes it), is here to help. We’ll break down common analytics pitfalls and introduce you to a new way of thinking about user behavior - one that goes beyond simply collecting data and helps you truly understand what your users need.

Download our guide to learn how CUX can make your data more actionable and help you make improvements that truly matter.