Expert Colaboration

Agency Certification Program with Beeffective

The Beeffective agency has set itself one ambitious goal: **use analytics to gain a broader perspective of users' activities and thus increase the effectiveness of marketing activities** offered to their clients. For this purpose, they decided to implement a qualitative analysis tool (cux.io), which would support and complement the “hard data” from Google Analytics. They wanted to add to their analytics offer a necessary element: the **ability to understand the customer's digital experience**. Getting into the situation, stepping into their shoes and, above all, understanding their motivations leading to increasing conversions. It all was possible with CUX Certified Agency Program.