Conversion Waterfalls
Analyze real customer journeys. Don't waste time on pointless optimization.
Build funnels based on predefined or custom events, and track where people convert or drop out. Find opportunities for conversion increase instead of relaying on your gut feeling.
Users path
Visualize how users follow the path to conversion with Conversion Waterfalls
Conversion drops
Find and focus on improving places of real conversion drops.
Auto-capture events
Map customer journey with predefined or custom auto-capture events
Visit recordings
View visit recording for each Conversion Waterfall step to find actual reasons for drop-offs.
Users path
Visualize how users follow the path to conversion with Conversion Waterfalls
Conversion drops
Find and focus on improving places of real conversion drops.
Auto-capture events
Map customer journey with predefined or custom auto-capture events
Visit recordings
View visit recording for each Conversion Waterfall step to find actual reasons for drop-offs.
Learn how to use Experience Metrics
What makes CUX Conversion Waterfalls stand out?
Auto-captured events
CUX is perfectly capable of automatically capturing events on your website, enabling you to codelessly track every step of the user journey.
Retractive analysis
Create and modify Conversion Waterfalls using historical data.
Visit recordings
You can see users' behaviors for each step of Conversion Waterfall and find reasons for the conversion drops.
Goal-oriented evaluations
Map customer journeys and focus exclusively on collecting the most informative types of data.
Read articles:
Conversion waterfall – the new quality of measuring the conversion rate
Users don’t consume content linear way. Users are chaotic and really often not rational. On the other hand...
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How to create and analyze event-based conversion?
Have you ever wondered if your analytical tools setup will allow you to draw the right conclusions for your business? ...
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Hotjar alternative: funnel analysis
Tracks and forms were retired from Hotjar last December. Since then, the tool has proposed to watch visits’ recordings ...
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Conversion Waterfalls are best for:
E-commerce & Sales Specialists
Find actual places for conversion improvements (not only the checkout).
Analyze customers behaviors and frustrations at each stage of the funnel.
Segment the user according to their real customer journeys.
Digital Marketers
Explore customer paths from various communication channels – see what motivates and what discourages conversion.
Track exact steps of users' drop-offs.
Refine the look of your pages and content in terms of what draws users' attention.
UX / Product Managers
Investigate reasons for high-exit pages.
Track your users' movements and see what issues prevent them from converting.
Find reasons for friction in your flow.
Optimize your product across all devices types.