Don't just watch users - understand them.

CUX vs Microsoft Clarity

CUX is a Digital Experience Analytics platform for web and native mobile apps, combining autocaptured behavioral data, AI-assisted analysis, and hands-on support from Digital Experience Analysts.

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Primary use

Find what blocks business goals.AI-assisted analysis and human expert review connect friction signals to the right recordings and actions.

Review recordings at no software cost.Free recordings and heatmaps expose individual behavior, while your team selects sessions and turns observations into decisions.

Platform coverage

Analyze any digital surface.CUX supports web, native and hybrid mobile apps, kiosks, and POS, independently or in one cross-platform view.

Covers web and native mobile.Android and iOS SDK feature sets differ by framework.

Capture and setup

Start without manual tagging.Plug-and-play autocapture collects web and mobile behavior from the first session.

Starts with a script or SDK.Automatic capture and code-free smart events reduce initial setup.

Traffic capture and sampling

Records 100% of eligible traffic by default.Optional concurrency limits reduce captured volume without time-window sampling.

Avoids routine traffic sampling.Web projects above 100,000 daily recordings are sampled, with an API for prioritizing selected sessions.

Analysis workflow

Analyze first, watch less.Waterfalls connect any captured event with business goals, journeys, Experience Metrics, and only the recordings that explain them.

Links funnels to visual evidence.Smart-event funnels open filtered recordings and heatmaps for self-service investigation.

Expert consultancy

Combine AI speed with human judgment.CUX AI Assistant gives instant interpretation, while Digital Experience Analysts review evidence and guide priorities.

Provides a self-service analytics product.Teams configure the analysis, interpret results, and plan improvements internally.

Data residency

Keep customer data exclusively in the EU.ISO 27001-certified data centers are located in France, Germany, and Poland.

Stores data in Microsoft Azure.EU contracts use Microsoft Ireland and SCCs for transfers to Microsoft in the US.

Best fit

Built for enterprise, large, and mid-size teams.Best for organizations that need cross-platform evidence and expert help deciding what to fix first.

Fits cost-conscious self-service teams.Best for organizations needing free behavior analytics and able to own follow-up analysis.

Comparison last reviewed: August 2026. Competitor claims are linked to official vendor documentation.

01

They want more than surface data

“We saw clicks and scrolls, but we couldn't explain what stopped users from converting.”

02

They need the full journey

“Clarity's session replays gave us moments. With CUX, we finally understood the whole journey.”

03

They value expert guidance

“I didn't want another dashboard to figure out. I wanted someone to help me act on the data I collected.”

Insight with human guidance

From the first step, you get hands-on support. Our experts help you set goals, understand user behavior, and turn insights into decisions that move the business forward.

A complete view of the journey

CUX captures full visits across pages, tabs, and actions. You see the entire experience from entry to conversion, with every behavior in one platform.

Metrics that explain behaviors

You get more than click maps. CUX shows frustration signals, hesitation, and drop-offs to help you understand what drives user decisions.

Privacy and control by default

CUX meets the highest privacy standards. With encryption, masking, and role-based access, your data stays protected and fully under your control.

Unlock Your Data's True Potential

True Potential

Transform behavioral insights into measurable business growth. Discover why leading enterprises trust CUX to reveal the "why" behind user actions and drive digital experience optimization.

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