Don't just watch users - understand them.

CUX vs FullStory

CUX is a Digital Experience Analytics platform for web and native mobile apps, combining autocaptured behavioral data, AI-assisted analysis, and hands-on support from Digital Experience Analysts.

Hotjar / Contentsquare Clarity UXCam FullStory Mouseflow Glassbox

Primary use

Find what blocks business goals.AI-assisted analysis and human expert review connect friction signals to the right recordings and actions.

Build and investigate a broad behavior dataset.Replay and product analytics give mature teams breadth, provided they can configure questions and operate the analysis themselves.

Platform coverage

Analyze any digital surface.CUX supports web, native and hybrid mobile apps, kiosks, and POS, independently or in one cross-platform view.

Covers web and native mobile.Android and iOS support requires the Fullstory for Mobile Apps add-on.

Capture and setup

Start without manual tagging.Plug-and-play autocapture collects web and mobile behavior from the first session.

Autocaptures a wide event set.Client-side and server-side events can add product and business context.

Traffic capture and sampling

Records 100% of eligible traffic by default.Optional concurrency limits reduce captured volume without time-window sampling.

Recommends complete session capture.Collection pauses until the next cycle after the contracted session quota is exhausted.

Analysis workflow

Analyze first, watch less.Waterfalls connect any captured event with business goals, journeys, Experience Metrics, and only the recordings that explain them.

Supports broad team-defined investigations.Plan selection determines access to funnels, conversions, journeys, replay, and product analytics.

Expert consultancy

Combine AI speed with human judgment.CUX AI Assistant gives instant interpretation, while Digital Experience Analysts review evidence and guide priorities.

Built for internal analytics practices.Product, data, or research teams configure and operationalize the analysis.

Data residency

Keep customer data exclusively in the EU.ISO 27001-certified data centers are located in France, Germany, and Poland.

Defaults customer hosting to the US.An EU region is available on request, with some information still stored outside the EEA and UK.

Best fit

Built for enterprise, large, and mid-size teams.Best for organizations that need cross-platform evidence and expert help deciding what to fix first.

Fits mature product analytics teams.Best for organizations with dedicated resources to build and operate a broad analytics practice.

Comparison last reviewed: August 2026. Competitor claims are linked to official vendor documentation.

01

They want to follow how people really decide

“Session replay showed us what happened on one page. CUX showed how users compared options, opened pricing, and moved between tabs before committing.”

02

They need analysis built around buying intent

“In CUX we filtered visits by people who reached pricing or started a form, so we worked with users who were close to a decision, not just active.”

03

They want funnels that match what users do

“We did not have to define dozens of events first. CUX already tracked the behavior, so we could see where people slowed down or dropped out.”

Insight with human guidance

CUX's specialists help set business goals, review real user journeys, and translate behavior into actions for UX, conversion, and growth teams.

A complete view of visits

CUX captures what users do across pages, tabs, and actions, so you can see how discovery, comparison, and decision-making happen in one continuous flow.

Experience metrics that show momentum

Hesitation, backtracking, and repeated actions highlight where users feel unsure, get stuck, or change their mind inside key funnels.

Data you can trust across the organization

Encryption, masking, and role-based access keep sensitive data protected while teams work with shared, detailed behavioral insight.

Unlock Your Data's True Potential

True Potential

Transform behavioral insights into measurable business growth. Discover why leading enterprises trust CUX to reveal the "why" behind user actions and drive digital experience optimization.

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