Why does your analytics need goals?

| January 21, 2021

The Goal is the ratio of the number of recordings that meet your primary purpose (conversion) to all visits’ recordings. In other – much simpler – words, analytics goals are here to tell CUX’s scripts what is important to your project. They translate your business into code understandable to the tool and define how it is to interpret your data. And all you have to do is reap the benefits.

Imagine for a moment this scenario. Your consumers’ buying intent is very high – you’re already opening a bottle of your best champagne. Suddenly – looking closely at data – you’re realizing that the conversion rate still falls way behind the other metrics. People are not converting! In such a situation you require a simple answer not to the questions “how much?” but “why!?”. And the correct analytics Goals setting in CUX can answer that question immediately.

What do goals in analytics do?

Goals let you measure only what matters for your business by focusing on the most important data insights. The types of goals can be different – you do not have to focus only on sales, but also intentions to sell, abandoned carts, user registrations, subscriptions to newsletters, going through specific categories on the website, form fill-outs or specific paths to be overcome. Thanks to properly configured Goal you’ll be able to track clicks, scrolls, page loads, activities related to form filling or traffic from referrals.

Setting up goals can shorten time you’ve previously spend on analytics as it filters the data only relevant to your intended purpose. You can build custom goals with as many steps as you want or use one of cux’s predefined goal settings.

Add New Goal – CUX

Predefined Goals in cux.io

Thanks to goals, you will be able to focus on those metrics that affect your business, instead of looking for important information in the flood of data.

Imagine your business goal is for customers to fill out a contact form – it’s the main place where your sales operate. There will be no important information for you – at least in the context of monetization – in how much time users spend reading your blog or scrolling through the privacy policy. Setting the goal to “Send contact form” will allow you to automatically filter out those visits that will show the achieved goal. Thanks to them, you’ll be able to streamline the contact process, spot problems faced by your users or change the page layout so that they convert more and faster.

Building your own custom Goal

Each business is different, therefore each business can be after a completely different business goal. At CUX, you have the ability to create as many of your custom own goals as you wish, with an unlimited number of steps to be completed by your users.

CUX auto-captures events on the websites, so you do not need specialistic knowledge or help from developers to set goals – it’s as easy as pie! See how to set your own custom goal.

To build your goals, you can use different events prepared by CUX, such as:

  • page loads
  • referrers
  • clicks
  • scrolls
  • activities around forms

You can also use “Reverse this step (Negation)” functions when building your own goal. Negation in the case of events means that CUX will select for you all the visits that did NOT meet the given Goal. For example, if you select an even “Click the “buy” button” and check the “Reverse this step (Negation)” box, you will only see the visits’ recordings where users did not fulfil the Goal (did not click the button).

Reverse this step (Negation)

Reversing step in Goal settings in cux.io

The use of analytics goals has many benefits!

  • Saves your time on manual analytics.
  • Selects only the data that will be relevant to your business.
  • Pre-selects data for you.
  • Allows you to find quick wins faster.
  • Catches users’ problems and frustrations in the most important places on the website.
  • Allows you to follow the progress of the goal from the dashboard.
  • Sends you alert every time your goal rate changes by the amount you specify.

Are you ready to enter the world of Goal settings?

via GIPHY

 

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