What is a rage click?
If you were to imagine a rage click, think of something like this:
click, click, click, clickclickclickclickclick… and nothing happens.
Rage click shows where people click numerous times and get no computer response. In effect, they experience something that’s referred to as computer rage — the state of anger and angered actions directed against computers.
In brief, rage clicks are records of user frustration. For your pages rage clicks show:
- Design imperfections
- Implementation errors or bugs
Rage clicks are never a good sign. When you ignore them, you risk increasing customer churn. When you note rage clicks in the visits, use them to prioritize future design and development work. Use this as your chance to turn observations into actionable items.
Why it’s essential to hunt for rage clicks?
- You can see if your site evokes negative emotions.
- You can identify places that mislead visitors. These can be fragments of text that look like links or calls to action. These can be images that look like banners.
- You can find out dead links or buttons that don’t work.
- You can identify unresponsive pages. In general, you can find out if the performance of your website degrades the user experience.
- You can learn if images embedded on your site are optimized. Perhaps people click on them, hoping to see an enlarged version?
- You can track partially loaded images. People click on them, expecting to see the graphics in full.
Where can I track rage clicks?
On the dashboard
We have prepared a special widget that shows the number of rage clicks that we’ve recorded on your site. You should see this tile by default on your dashboard. When you place it on the dashboard, it shows you the number of visits with rage clicks recorded. You can click this tile and land on the Visits page that shows all recordings with rage clicks.
When you filter or watch visits
You can filter the list of visits and use a rage click as a parameter. To see visits where rage clicking happened:
- Click Open filters on the Visits page.
- Find the Patterns section.
- From the patterns list, select Rage click.
- Click Apply to see the list of select recordings.
The list of recordings automatically updates. You can then click Play for each visit to find out where exactly user frustration occurs.
Each recording has a color marker below the player timeline. You can fast forward the recording to see the details.
On the heatmap or a grouped heatmap
Each heatmap allows you to see a specific type of event, and rage click is one of them. To see heatmaps for visits with rage clicking:
- Go to Heatmaps.
- Open a heatmap with traffic from mobile devices.
- Find the Events section.
- From the events list, select Rage Click. Heatmap will generate automatically.
Note that we’ll not always be able to show you a heatmap for a specific event due to not enough data gathered.
In the Experience Metrics section
In the app, you will also find the Experience Metrics section, where you will see all visits (not only those achieving your Goal, such as on the dashboard), in which a given user frustration occurs: zooming, rage click, rage key presses, chaotic movement or refreshing.