What is a rage click?

| March 29, 2021

Click, click, click, clickclickclickclickclick… and nothing happens. You just received a shorthand definition of a rage clicks. BUT if you are interested in a bit more – where they come from, what they are, how to track them and what they can actually tell us about our product – read this article!

When frustration prevails

In brief, rage clicks are records of user frustration. We’ve taught our algorithms to show you every event, that happened on your site, which resulted in people click numerous times and get no computer response. Why? Because those are your users who are experiencing something that’s referred to as computer rage — the state of anger and angered actions directed against computers.

Rage click is never a good sign. When you ignore them, you risk increasing customer churn. But they can also be your guardian angels, leading you gently to the gates of QUICK WINS. When you note them in the visits, use them to prioritize future design and development work. Use this as your chance to turn observations into actionable items.

Why do I see rage clicks?

Rage clicks can ba a bottomless mine of knowledge. They appear whenever your site evokes negative emotions. They identify places that mislead visitors. These can be fragments of text that look like links or calls to action. These can be images that look like banners. Or simply a dead links or buttons that don’t work.

You can use them to identify unresponsive pages. In general, you can find out if the performance of your website degrades the user experience. They can apply also to web design – you can see whether the size of your images is optimized or if people are clicking on them, hoping to see an enlarged version. Through the rage clicks you can easily track partially loaded images. People click on them, expecting to see the graphics in full.

Tracking rage clicks: dashboard

Rage clicks strike the eye whenever you log in into your CUX account. There’s a special widget you should see by default on your dashboard. This shows the number of visits – that have reached your main Goal – with rage clicks recorded. Next to it you’ll also see there other Experience Metrics like rage key presses, zooming or refreshing in context of your Goal.

Rage clicks in CUX

Rage clicks shown in the CUX dashboard

Tracking rage clicks: visit recordings

You’ll see them whenever you decide to watch your visits recording. You can filter the list of visits and use a rage click as a parameter. To see visits where rage clicking happened:

  1. Click Open filters on the Visits page.
  2. Find the Patterns section.
  3. From the patterns list, select Rage click.
  4. Click Apply to see the list of select recordings.
  5. The list of recordings automatically updates. You can then click Play for each visit and find out where exactly user frustration occurs. You can also apply one of our predefined segments on  selected recordings e.g. traffic from mobile or evening traffic.
Rage clicks in visit recordings CUX

Visits recordings filtered by rage clicks in CUX

Each recording has a color marker below the player timeline. You can fast-forward the recording to see the details.

Tracking rage clicks: heatmaps

Whether you decide to work on a single or grouped heatmap – you’ll be able to spot rage clicks. Each heatmap allows you to see a specific type of event, and rage click is one of them. On the heatmap, you can also switch the device type to see, for example, whether angry behavior happens on mobile devices as well.

aniakruk.pl and CUX: case study

Grouped heatmap of the jewelry brand’s Valentine’s campaign focused on rage clicks

 

Rage clicks are essential in analysing user behavior on your website. They can easily lead you to implementation of quick wins – whether it concerns optimization of marketing campaign, form filling or rescuing conversion drops.

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