Customer Journey Optimization

Optimize User Journeys. Clear the path to conversion.

Not every visitor arrives ready to buy. They browse, hesitate, restart, or leave altogether. CUX shows you where progress breaks and what to do next.

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Unexpected Detours

Visitors loop back, skip steps, or wander through unintended paths. These detours often go unnoticed, but quietly drain conversions.

Source Confusion

Broken UTMs. "Direct" traffic. Blended channels. When you can't trace behavior to the true source, campaign decisions become blind bets.

Silent Exits

A bounce isn't just a lost visit, it's a signal. Without knowing what triggered the exit, you're left guessing what to fix.

Invisible Friction

A form that works on desktop may stall on mobile. Returning users might get stuck where new ones don't. Context matters, but most tools ignore it.

See where users drop in multi-step journeys

Conversion Waterfalls

Visualize every step in a checkout, form, or onboarding flow. Each drop-off links to real session data: no setup, no tagging.

Spot where conversions stall
Watch what happened before the exit
Fix weak points before they grow costly

Map real paths, not ideal ones

User Flow Explorer

CUX maps complete visit journeys using a clear, interactive Sankey diagram that shows how users move between pages, screens, and actions. Uncover skipped steps, hesitation loops, and exits that traditional funnels never catch.

Visualize user paths with an intuitive Sankey layout
Detect friction and backtracking
Validate UX and content changes with real data

Know what traffic works and what doesn’t

Source-Based Journey Analysis

CUX links visits to their true origin. See how intent and action vary by campaign, and adjust spend based on outcomes. Get answers for every “is this traffic even worth it?” moment.

Compare paid vs organic journeys
Prove real ROI on acquisition spend
Uncover hidden gems in referral traffic

Use filters to break down visits by behavior, device, campaign, or frustration patterns. Whether you're debugging a mobile checkout or analyzing why a segment isn't converting, it's all at your fingertips.

Isolate key blockers like rage clicks or dead ends
Compare flow performance across audience segments
Measure the real impact of UX or campaign changes

Unlock Your Data's True Potential

True Potential

Transform behavioral insights into measurable business growth. Discover why leading enterprises trust CUX to reveal the "why" behind user actions and drive digital experience optimization.

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