CUX helped T-mobile increase conversion by 68% Learn how


What is a Waterfall?

Waterfall in brief A configured Waterfall is a line chart The Waterfall consists of steps The steps represent user actions on your site The order of the steps mirrors the sequence of actions people make to complete a task Waterfalls can represent any task, including a conversion funnel The Waterfall chart shows you how many... Read more

How to read a Waterfall?

Quick introduction Inspect the steps in the Waterfall – are they correct? Analyze the numbers shown at each Waterfall step Does the chart show drop-offs? Go to each step to find out what happens Form a hypothesis Analyze the remaining steps Adjust the flow or fix pages on your site Re-visit the Waterfall to see... Read more

Building a conversion Waterfall

If you’re looking for a more general description of what is CUX Waterfall, see What is a Waterfall?. Before you begin Define the goal for your Waterfall. It’s best to have a single goal for each of your Waterfalls. If you’re not sure where to start, think of form submissions, shopping process, new account registration,... Read more

Waterfall events

👉 Traffic tracking Traffic tracking events help you use visitor activity related to web pages or navigation. They include events like page loading or tracking navigation origin (referrer). Page load Page loads are typically selected as the first step in a waterfall. Use this event to track when someone loads a page – that is,... Read more

Extracting XPath for Waterfall events

To discover the page element XPath, you need to tell CUX which HTML element you have in mind. We’ll need the element class or ID that’s part of HTML attributes. Navigate to the page on your site. Find the element you want to track in your Waterfall. Right-click the element. Use the “Inspect” or “Inspect... Read more

Extracting classes for Waterfall events

So far, as you know, we used XPath to track events like clicks on the website (see: Extracting xPath for Waterfall events). To discover the page element XPath, you needed to tell CUX which HTML element you have in mind. Now, instead of the ID that’s part of the HTML attributes you want to track,... Read more