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Finance & Insurance

Design the Experience Your Users Trust

In finance, trust isn’t optional. CUX reveals where users hesitate, drop off, or lose confidence, so you can build seamless, trustworthy digital experiences that convert.

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KarolPaulina Walkowiak
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Key Industry Challenges

Stop losing users at the point of conversion

Sign-ups, request forms, verification steps. Small UX issues cause big losses. CUX reveals exactly where confidence breaks and how to keep users moving forward.

Simplify journeys users don’t want to figure out

Finance funnels are long and sensitive. When steps aren’t clear or too many fields show up, users back out. CUX helps simplify flows by showing where users get stuck or confused.

Connect behavior across channels and devices

People jump from mobile to desktop, from desktop to app. If you're not tracking the full journey, you're only seeing part of the problem. CUX connects the dots between touchpoints.

Catch trust issues before they turn into drop-offs

Users don’t always complain, they just leave. CUX detects behavioral signals like hesitation, rage clicks, and erratic movement, helping you spot the exact moments where users lose confidence.

Where trust breaks, revenue leaks.
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Leak Audit

Download our free guide to uncover the UX issues that quietly kill trust and conversions in finance and insurance.

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Customer Leak Audit
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CUX Solves Challenges

Optimize safely with enterprise-grade security

CUX is built with enterprise-grade security at its core. Behavioral data is collected transparently, sensitive information is masked when needed, and all data is encrypted in transit and at rest. Fully GDPR compliant and aligned with OWASP best practices, CUX undergoes regular audits. With strict access controls and privacy by design, CUX helps you optimize digital experiences with confidence, never at the expense of security or compliance.
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CUX Solves Challenges

Break down silos with one source of behavioral truth

In finance and insurance, digital initiatives often stall when data is scattered across tools and teams operate in isolation. CUX unifies behavioral insights from web, mobile, and app into a single, intuitive platform. With automatic event tracking and cross-device journey mapping, you see how users interact at every step. Insights are visual, outcome-focused, and easy to share. Whether you're optimizing a conversion path or resolving a compliance issue, CUX gives every team a shared understanding of user behavior, so decisions are faster, alignment is easier, and nothing gets missed.
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CUX Solves Challenges

Personalize digital experiences with real user behavior

Trust is built when users feel understood. CUX lets you segment users by real actions and intent, not just demographics or account type. Instantly see which users hesitate, abandon forms, or engage deeply, then tailor experiences accordingly. Whether it’s a prospective borrower, policyholder, or business client, CUX shows what they need in the moment. Boost loyalty, increase product adoption, and build lasting relationships with personalization that’s scalable, compliant, and actionable for your team.
Financial Services

How PZU cut frustration by 70% in 4 months

PZU knew their key flows were underperforming, but they didn’t know why. With pressure to fix issues fast and no time for trial and error they turned to CUX to unlock real answers and take action with confidence.

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70%

drop in user frustration

3x

faster optimization

2.5x

increase in contact form submissions

Unlock Your Data's True Potential

True Potential

Transform behavioral insights into measurable business growth. Discover why leading enterprises trust CUX to reveal the "why" behind user actions and drive digital experience optimization.

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