What is a Goal?

A Goal is a fundamental feature of CUX designed to help you track and analyze a specific user action or set of actions performed on your website. The primary purpose of Goals is to enable you to track and measure these actions, making it easier for you to access relevant data and visit recordings that contain those actions. This capability will help you analyze and search for valuable insights with more ease.

Goals allow you to measure only what matters for your business, but it doesn’t mean only sales. In CUX you can also define and measure various objectives, such as purchase intention, abandoned carts, user registrations, subscriptions, form fill-outs, specific page visits or campaign traffic. It is all possible because of the wide variety of events that CUX collects for you, including clicks, scrolls, page loads, activities related to form filling or traffic from referrals.

On the Goals page, you will find all the goals you’ve set. The percentage value associated with each goal represents the progress of that goal over the entire retention period. In other words, it indicates what percentage of all visits successfully achieved the goal.

There’s no limit to the number of Goals you can set within one project. To streamline the process of finding a particular goal, you can use 'Find goal' feature located in the top left corner, which allows you to filter your goals by name.

To create a new goal click 'Add new goal' - for more details about setting a goal see our dedicated article How to set up Goal or Waterfall.