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What is zooming?

Users zoom their view to get a closer look at page elements that appear too small or unreadable on mobile devices. “Unreadable” can mean a lot of things, the most obvious are a too small text or images that cannot be enlarged. In brief, frequent zooming on your pages means that they aren’t accessible enough.

Grandma followers


Zooming is the enlarging and miniaturizing of content (text, photos, graphics, etc.) that may suggest your page is unreadable to users or just simply fall short of they’s expectations.

Remember: we only track zooming on mobile devices!

Why people zoom my website?

  1. Users need to have a better look at the graphics presented on your website, e.g. they want to see the texture of the clothes you sell in your online store.
  2. The text on the page is unreadable – too small, too large, illegible font, low/high contrast, etc.
  3. The website is not adapted to be displayed on mobile devices – users must then zoom in or out to see the entire content.
  4. Checkboxes are too small for users to tick them on mobile devices.

Where can I track zooming?

On the dashboard
On the dashboard, you will see a whole range of data related to your main goal (see: Building your custom Goals). We have prepared a special widget that shows the number of visits on mobile devices during which the content was zoomed in/out. You should see this tile by default on your dashboard. You can click this tile and land on the Visits page that shows all recordings and heatmaps with zooming content.

Experience Metrics on dashboard CUX

Experience Metrics on the dashboard

Remember that in the dashboard, you will only see visits that meet your main Goal. This won’t reflect all visits with zooming on your site!

When you filter or watch visits
You can filter the list of visits and use a “Zoom” as a parameter. To see visits where zooming happened:

  1. Go to Visits.
  2. Click Open filters.
  3. Find the Patterns section.
  4. From the patterns list, select Zoom.
  5. Click Apply to see the list of select recordings.
  6. The list of recordings automatically updates. You can then click Play for each visit to find out where exactly the user problem occurs.
Filtering recordings in cux

You can filter the list of visits and use a “Zoom” as a parameter.

Tip: Each recording has a color marker below the player timeline. You can fast-forward the recording to see the details.

On the heatmap or a grouped heatmap
Each heatmap allows you to see a specific type of event, and zooming is one of them. To see heatmaps for visits with zooming:

  1. Go to Heatmaps.
  2. Open a heatmap with traffic from mobile devices.
  3. Find the Events section.
  4. From the events list, select Zoom. Heatmap will generate automatically.

Note that we’ll not always be able to show you a heatmap for a specific event due to not enough data gathered.

In the Experience Metrics section

In the app, you will also find the Experience Metrics section, where you will see all visits (not only those achieving your Goal, such as on the dashboard), in which a given user frustration occurs: zooming, rage click, rage key presses, chaotic movement or refreshing.



How do I know the user experience on my website isn’t good?

What is a rage click?