Knowledge Base > Enable Shoper x CUX integration for e-commerce

Enable Shoper x CUX integration for e-commerce

If you’re running your e-commerce on Shoper platform, you might as well hit the analytical jackpot with CUX! Why is that, you may ask? The answer is pretty simple: we’ve just launched a special Shoper x CUX integration for e-commerce!

CUX is now able to prepare and set up ready analytical Goals for Shoper users. This particular feature lets you save more time previously devoted to analytics and have a significant part of your analytical job done without any effort (or IT skills).

At the moment, the Goals that CUX will automatically prepare for you are:

At the moment, the Goals that CUX will automatically prepare for you are:

  • Purchase —presents all visits that ended with payment and display of the “Thank You” page.
  • Purchase intention – you will check all visits of users who started the checkout process, but for some reason did not complete it (didn’t pay).
  • Checkout – you’ll be able to follow the detailed user experience throughout the whole checkout process on your website.
  • Visited cart without purchase – you will see the visits of customers who abandoned their carts.

How to integrate Shoper store with CUX

  1. Log into your account.
  2. Create a New Project. If you’re working on an existing project, go to “Setting” and chose “Edit details”.
  3. Choose “eCommerce” from the category list.
  4. Choose “Shoper” as your e-commerce platform. NewProject_shoper.png UpdateProject_shoper.png
  5. (For new projects) Add CUX’s code directly to your website, through GTM integration, or send the instructions to your team.

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That’s it! As soon as you implement CUX’s code, the integration is ready, and we’re collecting the first data about your project. You’ll have immediate access to your data and will be able to observe your Goals’ progress from the very first minutes.

What you’ll see on the dashboard after Shoper x CUX integration

  1. Goal progress – the percentage of visits that met the Goal in relation to all traffic on the site.
  2. Experience Metrics – showing the percentage of users’ frustrations that have occurred on visits that reached your Goal.
  3. Browser/Platform – goal-reaching visits across platforms and browsers.
  4. Engagement – how long do users were really active on your website. User Activity – how users’ activity breaks down by the time of day and by week.

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Predefined Shoper Goal: Purchase

Data analysis aimed at tracking the behavior of users who have decided to buy in your e-store. This Goal will answer the questions:

  • Were there any frustrations in the customer’s journey?
  • What was the successful customer path like?
  • Were there any technical problems on specific devices or browsers?

Predefined Shoper Goal: Purchase Intention

We know that many customers who are redirected to third-party payment providers do not return to the “Thank You” page. This goal will answer the questions:

  • Why is this happening?
  • What was the behavior of all customers who confirmed their willingness to order, but did not necessarily make it to the “Thank You” page? Were there any behavioral patterns of customers who drop out in the payment process?
  • Were there any technical issues with the payment process?

Predefined Shoper Goal: Checkout

This analysis helps to detect if the ordering process itself is not the one that is effectively preventing customers from purchasing.

We recommend supporting this analysis with conversion funnels (Waterfalls) focusing on forms and selecting delivery/payment options.

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Predefined Shoper Goal: Visited cart without purchase

We analyze the behavior and experiences of customers who, for some reason, ABANDONED THE CART.

You will get the best results by comparing this data with the data for the PURCHASE goal. This way, you will see what differs between these two customer journeys, what makes customers abandon the purchase process?