Tag Archive: user journey

How to Optimize Customer Journey
June 11, 2021

A roadmap to optimize Customer Journey

Most businesses want to improve the customer experience across all of their digital properties. Including: websites, social media, television commercials, blogs, mobile, call centers, and so on. But few succeed to optimize customer journey in a repeatable manner that maximizes return on investment. Because they are frequently utilized in isolation, despite the fact that they… Read more

Visits or sessions? Where is the difference?
July 16, 2020

Visits or sessions? Where is the difference?

When analyzing a website, its users and their actions, we can look at a whole range of indicators. For example, we can analyze the number of users (how many people enter our site), conversion rates (how many people move from one place to another), sales (how many products or services have been bought by our… Read more

5 tips to make analytics easier for you
July 3, 2020

5 tips to make analytics easier for you

The importance of analytics in business is no novelty in 2020. Experts say that everyone should implement analytics in their business as soon as possible (if you haven’t done so yet), companies should then try to gain as much knowledge from the data as possible, and make decisions based on numbers, not gut feelings. And… Read more

How to create and analyze event-based conversion?
May 7, 2020

How to create and analyze event-based conversion?

Have you ever wondered if your analytical tools setup will allow you to draw the right conclusions for your business? Have you ever looked at a bunch of data sets and had no idea what it means? Don’t worry, you’re not alone. These are frequent dilemmas, and ever since the development of digital products has… Read more

E-commerce conversion rate 2.0
April 15, 2020

E-commerce conversion rate 2.0

Let’s start with the hard truth. Assuming that users navigate through our website with the paths that we have designed for them is wishful thinking. In reality, our users do not use websites linearly. They open many tabs, they invent their own ways of using the solutions we propose to them and trying to impose… Read more

Case study: F1Brand and cux.io
March 15, 2020

How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… Read more