Let’s start with the hard truth. Assuming that users navigate through our website with the paths that we have designed for them is wishful thinking. In reality, our users do not use websites linearly. They open many tabs, they invent their own ways of using the solutions we propose to them and trying to impose… View Article
Usually, great sales results are an opportunity to celebrate – finally, our efforts have paid off and there is nothing to worry about! But what if this success is just the result of a temporary need or trend and doesn’t contribute to building a sustainable, long term business at all? It is much easier to… View Article
If you own an online business and care about its fast growth, you know that using some kind of analytics tools is a must-have nowadays. Especially if you want to leave your competitors far, far behind. Who doesn’t want that, right? 🙂