Tag Archive: grouped heatmaps

How to read a heatmap? Part 2
May 31, 2021

How to read a heatmap? Part 2

Heatmaps are graphic representations of the most important activities of users on your pages. Any action, such as clicking or moving the mouse, increases the attractiveness of the heatmap area by making it “warmer”. Places where users click frequently are red. The places where users click less often are blue and green. Simple? Not exactly!… Read more

How to read a heatmap
May 3, 2021

How to read a heatmap? Part 1

People get hot about some things on your website. And they are totally cold about other stuff. Frustrations, chaotic movements, problems and solutions – that’s all you can spot on a heatmap. But in order to make it a goldmine of user’s insights, you have to know how to properly read a heatmap. What is… Read more