Tag Archive: e-commerce

10 Best Black Friday deals for e-commerce
November 26, 2020

10 Best Black Friday deals for e-commerce

You are convinced that Black Friday madness is a time of celebration only your customers? Nothing could be further from the truth! The worldwide-known holiday of promotions, discounts, rebates and true splurge is also the best investing time for e-commerce! Check out the list of the top 10 Black Friday deals that will help you… Read more

September 3, 2020

The competition doesn’t have to be worse, it’s just different

There is a whole range of analytical tools that are available on the market. From those that offer the simplest solutions, providing basic data, to those that are incredibly advanced and allow analyzing user behavior analytics in a very wide context. But how do they differ, which one to choose and why? Every marketer asks… Read more

August 18, 2020

How to analyze? That is the question

Making the right business decisions is not always easy and can at times be a real headache. In order to make sure you do the right thing each time, you need to have access to the right data, be able to read it correctly and to draw the right conclusions. Fortunately for us, everything can… Read more

July 24, 2020

4 ways to increase conversion with heatmaps

Heatmaps are a fantastic way to locate UX issues on your website. You can discover great opportunities to grow your conversion rate without breaking the bank since this research method is relatively inexpensive, both money- and time-wise. In this article, I’ll show you four types of conversion issues that you can uncover with the help… Read more

July 16, 2020

Visits or sessions? Where is the difference?

When analyzing a website, its users and their actions, we can look at a whole range of indicators. For example, we can analyze the number of users (how many people enter our site), conversion rates (how many people move from one place to another), sales (how many products or services have been bought by our… Read more

April 23, 2020

A corona-proof business? How Polish businesses react to COVID-19 and try to come out of the crisis stronger than ever

The COVID-19 pandemic has forced many governments to take necessary steps and precautions, and implement restrictions which, unfortunately, are affecting all of our businesses. Amongst the most affected industries are tourism, catering, hotels, transportation, sports and training, entertainment/event, and health and beauty sectors. However, truth be told, every business today suffers some type of consequences… Read more

March 15, 2020

How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… Read more