Tag Archive: e-commerce

4 ways to increase conversion with heatmaps

| July 24, 2020

Heatmaps are a fantastic way to locate UX issues on your website. You can discover great opportunities to grow your conversion rate without breaking the bank since this research method is relatively inexpensive, both money- and time-wise. In this article, I’ll show you four types of conversion issues that you can uncover with the help… View Article

Visits or sessions? Where is the difference?

| July 16, 2020

When analyzing a website, its users and their actions, we can look at a whole range of indicators. For example, we can analyze the number of users (how many people enter our site), conversion rates (how many people move from one place to another), sales (how many products or services have been bought by our… View Article

A corona-proof business? How Polish businesses react to COVID-19 and try to come out of the crisis stronger than ever

| April 23, 2020

The COVID-19 pandemic has forced many governments to take necessary steps and precautions, and implement restrictions which, unfortunately, are affecting all of our businesses. Amongst the most affected industries are tourism, catering, hotels, transportation, sports and training, entertainment/event, and health and beauty sectors. However, truth be told, every business today suffers some type of consequences… View Article

How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

| March 15, 2020

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… View Article