Tag Archive: digital marketing

A corona-proof business? How Polish businesses react to COVID-19 and try to come out of the crisis stronger than ever

| April 23, 2020

The COVID-19 pandemic has forced many governments to take necessary steps and precautions, and implement restrictions which, unfortunately, are affecting all of our businesses. Amongst the most affected industries are tourism, catering, hotels, transportation, sports and training, entertainment/event, and health and beauty sectors. However, truth be told, every business today suffers some type of consequences… View Article

E-commerce conversion rate 2.0

| April 15, 2020

Let’s start with the hard truth. Assuming that users navigate through our website with the paths that we have designed for them is wishful thinking. In reality, our users do not use websites linearly. They open many tabs, they invent their own ways of using the solutions we propose to them and trying to impose… View Article

How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

| March 15, 2020

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… View Article