Tag Archive: conversion rate optimisation

Quick Wins – user journey
June 21, 2021

Quick Wins #4 – Shorten the user journey

We often come across a situation where the original conclusions drawn from the data are completely irrelevant to the reality of the user journey. How much time and – very often – money you’d be able to save by observing the users’ behavior behind these sad numbers. And how much fun it would be to… Read more

Quick Wins - Contact form
May 20, 2021

Quick Wins #3 – Contact form

More often than we’d like to admit, we fall into the traps of thinking: I designed it, I like it, I think it will work wonders. Unfortunately, there are only a few worse things that you can do to our business. Creating solutions checked only on ourselves, and not on our clients, has the potential… Read more

Quick Wins- Intuitive sequence
April 16, 2021

Quick Wins #2 – Intuitive sequence

To say that it is important to know the specifics of our target group is to say nothing. It’s the knowledge that will not only tell us how and why customers buy, but also what they expect from us as a provider of shopping experiences. Among other things, it will be information in what order… Read more

How to analyze? That is the question
August 18, 2020

How to analyze? That is the question

Making the right business decisions is not always easy and can at times be a real headache. In order to make sure you do the right thing each time, you need to have access to the right data, be able to read it correctly and to draw the right conclusions. Fortunately for us, everything can… Read more

4 ways to increase conversion with heatmaps
July 24, 2020

4 ways to increase conversion with heatmaps

Heatmaps are a fantastic way to locate UX issues on your website. You can discover great opportunities to grow your conversion rate without breaking the bank since this research method is relatively inexpensive, both money- and time-wise. In this article, I’ll show you four types of conversion issues that you can uncover with the help… Read more

E-commerce conversion rate 2.0
April 15, 2020

E-commerce conversion rate 2.0

Let’s start with the hard truth. Assuming that users navigate through our website with the paths that we have designed for them is wishful thinking. In reality, our users do not use websites linearly. They open many tabs, they invent their own ways of using the solutions we propose to them and trying to impose… Read more