Tag Archive: campaign analytics

Quick Wins – user journey
June 21, 2021

Quick Wins #4 – Shorten the user journey

We often come across a situation where the original conclusions drawn from the data are completely irrelevant to the reality of the user journey. How much time and – very often – money you’d be able to save by observing the users’ behavior behind these sad numbers. And how much fun it would be to… Read more

How to analyze? That is the question
August 18, 2020

How to analyze? That is the question

Making the right business decisions is not always easy and can at times be a real headache. In order to make sure you do the right thing each time, you need to have access to the right data, be able to read it correctly and to draw the right conclusions. Fortunately for us, everything can… Read more

How to create more “observable” webpages?
March 23, 2020

How to create more “observable” webpages? Part one.

We know how hard it’s to implement the whole analytical strategy to your company. But there are some tricks that can help you to make it smoother and to work effectively – first of all your website should by analytics friendly. What does it mean? We’ll explain to you in our articles. Today part one –… Read more

T-mobile x CUX case study
February 25, 2020

How to monitor a campaign with CUX? The T-Mobile case

T-Mobile—as one of the largest mobile operators in Poland and the world – cannot afford a lack of media presence. They use activities carried out by marketing agencies in order to build brand awareness and acquire new customers via the internet. According to the “trust but control” principle, T-Mobile monitors most of its campaigns in… Read more