Most businesses want to improve the customer experience across all of their digital properties. Including: websites, social media, television commercials, blogs, mobile, call centers, and so on. But few succeed to optimize customer journey in a repeatable manner that maximizes return on investment. Because they are frequently utilized in isolation, despite the fact that they… Read more
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You probably work with filters in your daily – or less frequent – analytics. You check the results of website traffic coming from Uruguay, conversion on iOS phones or form filling via consoles. The world of filtered data can be fascinating, but the world of user segmentation can be much more enjoyable. Why do you… Read more
The Goal is the ratio of the number of recordings that meet your primary purpose (conversion) to all visits’ recordings. In other – much simpler – words, analytics goals are here to tell CUX’s scripts what is important to your project. They translate your business into code understandable to the tool and define how it… Read more
Seeing places on your website that are specifically disturbing for your user can in fact save you a lot – not only analytical trouble but also your high conversion rates. Heatmaps are aimed to point you to exactly those places and if you group them – they’ll make wonders out of your data. Heatmap… Read more
The short guide to using cux.io feature like a pro.
I cannot count the times I answered this question over the last 2 years. That’s totally understandable – there are more and more tools for analytics and observing users so it’s easy to get confused by all the features and metrics. Which of them do you need and what will be the results?