Categories for Product

How to Optimize Customer Journey
June 11, 2021

A roadmap to optimize Customer Journey

Most businesses want to improve the customer experience across all of their digital properties. Including: websites, social media, television commercials, blogs, mobile, call centers, and so on. But few succeed to optimize customer journey in a repeatable manner that maximizes return on investment. Because they are frequently utilized in isolation, despite the fact that they… Read more

Why does your analytics need goals?
January 21, 2021

Why does your analytics need goals?

The Goal is the ratio of the number of recordings that meet your primary purpose (conversion) to all visits’ recordings. In other – much simpler – words, analytics goals are here to tell CUX’s scripts what is important to your project. They translate your business into code understandable to the tool and define how it… Read more

Why to improve conversion with CUX over HotJar or other alternatives?
August 26, 2019

Why to improve conversion with CUX over HotJar or other alternatives?

I cannot count the times I answered this question over the last 2 years. That’s totally understandable – there are more and more tools for analytics and observing users so it’s easy to get confused by all the features and metrics. Which of them do you need and what will be the results?