Not that long ago, SEO and UX experts worked separately. Not every company decided to pursue both activities, and even if they did, these marketing areas were not implemented to support each other. The SXO approach has changed the game. Today, taking synchronized actions concerning a website’s visibility and usability can produce astounding effects! Read… Read more
UX is the backbone of internet marketing these days. Without a well-designed, functional, and intuitive website, it’s hard to expect a great conversion rate in our online store. The second aspect is SEO. Or all the activities that increase the visibility of the website in search engines. Both elements are absolutely crucial for the effectiveness… Read more
Heatmaps are graphic representations of the most important activities of users on your pages. Any action, such as clicking or moving the mouse, increases the attractiveness of the heatmap area by making it “warmer”. Places where users click frequently are red. The places where users click less often are blue and green. Simple? Not exactly!… Read more
People get hot about some things on your website. And they are totally cold about other stuff. Frustrations, chaotic movements, problems and solutions – that’s all you can spot on a heatmap. But in order to make it a goldmine of user’s insights, you have to know how to properly read a heatmap. What is… Read more
Click, click, click, clickclickclickclickclick… and nothing happens. You just received a shorthand definition of a rage clicks. BUT if you are interested in a bit more – where they come from, what they are, how to track them and what they can actually tell us about our product – read this article! When frustration prevails… Read more
When we think data, we immediately think Google Analytics. There are only a few entrepreneurs who decide to run a business without the basic numbers provided by GA. But what if, instead of answering the question “how much?”, they need an answer to the question “why?”? Then the GA integration with CUX comes in handy… Read more