Categories for Analytics

How to create and analyze event-based conversion?
May 7, 2020

How to create and analyze event-based conversion?

Have you ever wondered if your analytical tools setup will allow you to draw the right conclusions for your business? Have you ever looked at a bunch of data sets and had no idea what it means? Don’t worry, you’re not alone. These are frequent dilemmas, and ever since the development of digital products has… Read more

Corona-proof business
April 23, 2020

A corona-proof business? How Polish businesses react to COVID-19 and try to come out of the crisis stronger than ever

The COVID-19 pandemic has forced many governments to take necessary steps and precautions, and implement restrictions which, unfortunately, are affecting all of our businesses. Amongst the most affected industries are tourism, catering, hotels, transportation, sports and training, entertainment/event, and health and beauty sectors. However, truth be told, every business today suffers some type of consequences… Read more

E-commerce conversion rate 2.0
April 15, 2020

E-commerce conversion rate 2.0

Let’s start with the hard truth. Assuming that users navigate through our website with the paths that we have designed for them is wishful thinking. In reality, our users do not use websites linearly. They open many tabs, they invent their own ways of using the solutions we propose to them and trying to impose… Read more

How to create more “observable” webpages?
March 23, 2020

How to create more “observable” webpages? Part one.

We know how hard it’s to implement the whole analytical strategy to your company. But there are some tricks that can help you to make it smoother and to work effectively – first of all your website should by analytics friendly. What does it mean? We’ll explain to you in our articles. Today part one –… Read more

Case study: F1Brand and cux.io
March 15, 2020

How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… Read more

T-mobile x CUX case study
February 25, 2020

How to monitor a campaign with CUX? The T-Mobile case

T-Mobile—as one of the largest mobile operators in Poland and the world – cannot afford a lack of media presence. They use activities carried out by marketing agencies in order to build brand awareness and acquire new customers via the internet. According to the “trust but control” principle, T-Mobile monitors most of its campaigns in… Read more