Behavior analytics goals show you exactly where users abandon key actions (like sign-ups or checkout), making your user behavior analysis actionable for fixing user frustration and improving conversion rates.

Imagine for a moment this scenario. Your consumers’ buying intent is very high – you’re already opening a bottle of your best champagne. Suddenly – looking closely at data – you’re realizing that the conversion rate still falls way behind the other metrics. People are not converting! In such a situation you require a simple answer not to the questions “how much?” but “why!?”. And the reply requires effective user behavior analysis. The goals setting in CUX can answer that question immediately.

What is the purpose of setting analytics goals?

Goals let you focus website tracking analytics efforts and measure only what matters for your business by zeroing on the most important data insights. The types of behavior analytics goals can be different – you do not have to focus only on sales, but also intentions to sell, abandoned carts, user registrations, subscriptions to newsletters, going through specific categories on the website, form fill-outs or specific paths to be overcome. Thanks to properly configured Goal you’ll be able to perform targeted user tracking forclicks, scrolls, page loads, activities related to form filling or traffic from referrals.

Setting up analytics goals can shorten time you’ve previously spend on analytics as it filters the data only relevant to your intended purpose. You can build custom goals with as many steps as you want or use one of cux’s predefined goal settings.

Thanks to analytics goals, you will be able to focus on those metrics that affect your business, instead of looking for important information in the flood of data.

Imagine your business goal is for customers to fill out a contact form – it’s the main place where your sales operate. There will be no important information for you – at least in the context of monetization – in how much time users spend reading your blog or scrolling through the privacy policy. Setting the goal to “Send contact form” will allow you to automatically filter out those visits that will show the achieved goal. Thanks to them, you’ll be able to streamline the contact process, spot problems faced by your users or change the page layout so that they convert more and faster.

How to build custom goals for deeper user behavior analysis

Each business is different, therefore each business can be after a completely different business goal. At CUX, you can create custom goals to facilitate granular behavioral segmentation, allowing you to analyze users completing specific, multi-step sequences.

Because CUX is one of the behavioral analytics tools that auto-captures events, you don't need specialist knowledge to set goals – it’s as easy as pie! See how to set your own custom goal.

To build your goals, you can use different events prepared by CUX, such as:

• page loads
• referrers
• clicks
• scrolls
• activities around forms

You can also use “Reverse this step (Negation)” functions when building your own goal. Negation in the case of events means that CUX will select for you all the visits that did NOT meet the given Goal. For example, if you select an even “Click the “buy” button” and check the “Reverse this step (Negation)” box, you will only see the visits’ recordings where users did not fulfil the Goal (did not click the button).

Key benefits of using goals in your analytics workflow

• Saves your time on manual analytics.
• Selects only the data that will be relevant to your business.
• Pre-selects data for you.
• Allows you to find quick wins faster.
• Catches users’ problems and points of user frustration in the most important places on the website.
• Allows you to follow the progress of the goal from the dashboard.
• Sends you alert every time your goal rate changes by the amount you specify.

Are you ready to enter the world of Goal settings?

FAQs

Q: Can setting goals help with behavioral segmentation?

A: Absolutely. Goals are a powerful tool for behavioral segmentation. You can create segments of users who completed a goal versus those who dropped off, allowing you to analyze their distinct behaviors and identify specific points of user frustration or success.

Q: What are some examples of goals I can set with behavioral analytics tools?

A: Beyond simple sales, common goals set within behavioral analytics tools include newsletter sign-ups, completing multi-step forms, watching a product video, engaging with specific features, or successfully navigating a key conversion path without errors.