TechCrunch Top Pics '19

There are several indicators of negative visitor experience during a visit. The most common effects of bugs, errors, or design flaws are frustration and disorientation. What do users do in such cases? Based on our continual analysis of user behavior on numerous web pages we can point at 4 major patterns:

  1. Zooming
  2. Rage clicking and angered key pressing
  3. Chaotic mouse movements
  4. Refreshing

Zooming

Where: mobile and responsive views
Why: unreadable text or media

Users zoom their view to get a closer look at page elements that appear too small or unreadable on mobile devices. “Unreadable” can mean a lot of things the most obvious are a too small text or images that cannot be enlarged. In brief frequent zooming on your pages means that they aren’t accessible enough.

Chaotic movements

Where: desktop
Why: visitors are confused or lost

Users make a lot of mouse movements during a single visit. They moving the mouse cursor in different directions, the cursor often goes into the direction where they look. You can observe that in the visit recording. When the cursor trace does not seem to go along a logical path or does not indicate a particular thoughtful journey in a relatively short period of time we start to mark it as a chaotic movement. When people start to be confused or lost — their mouse movement reflects their state of mind. They are scrolling down-up-down-up, or move the mouse in various directions without a specific goal.

Rage clicking

Where: desktop and mobile
Why: visitors are frustrated and angered

Rage click shows where people click numerous times and get no computer response. In effect, they experience something that’s referred to as computer rage — the state of anger and angered actions directed against computers.

To learn more about rage clicking, see What is a rage click.

Rage key pressing

Where: desktop
Why: visitors are frustrated and angered

Rage key pressing is another case of computer rage, similar to rage clicking but occurs when people quickly and chaotically press numerous keys on their keyboards.

Refreshing

Where: desktop and mobile
Why: page load errors or display problems

Refreshing as a sign of experience deterioration occurs when someone reloads the page right after it has loaded or keeps reloading the page one time after another in very short intervals. It’s usually an indication that some page elements haven’t loaded correctly or at all. Visitors hope to see the features that hadn’t been displayed or to see the misplaced or misaligned parts of the page in their proper place.

What is a rage click?