We know how hard it’s to implement the whole analytical strategy to your company. But there are some tricks that can help you to make it smoother and to work effectively – first of all your website should by analytics friendly. What does it mean? We’ll explain to you in our articles. Today part one –… Read more
How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case
Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… Read more
T-Mobile—as one of the largest mobile operators in Poland and the world – cannot afford a lack of media presence. They use activities carried out by marketing agencies in order to build brand awareness and acquire new customers via the internet. According to the “trust but control” principle, T-Mobile monitors most of its campaigns in… Read more
Conversion rate – the main metric monitored by every e-commerce manager. When it grows – we celebrate, when it falls – we want to know why. However, numbers alone will never help us solve the problem – they can show us the drop-offs, but without proper analysis, they do not tell us why the drop… Read more
The short guide to using cux.io feature like a pro.
Everyone who works on projects knows that in the IT industry there’s no such thing as a finished product. There are various reasons: sales is not going as you’ve expected, you don’t like some things, or your clients tell you to introduce some changes. The latter is a dream situation because you’re assured that what… Read more
I cannot count the times I answered this question over the last 2 years. That’s totally understandable – there are more and more tools for analytics and observing users so it’s easy to get confused by all the features and metrics. Which of them do you need and what will be the results?