How to create more “observable” webpages?
March 23, 2020

How to create more “observable” webpages? Part one.

We know how hard it’s to implement the whole analytical strategy to your company. But there are some tricks that can help you to make it smoother and to work effectively – first of all your website should by analytics friendly. What does it mean? We’ll explain to you in our articles. Today part one –… Read more

Case study: F1Brand and cux.io
March 15, 2020

How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… Read more

T-mobile x CUX case study
February 25, 2020

How to monitor a campaign with CUX? The T-Mobile case

T-Mobile—as one of the largest mobile operators in Poland and the world – cannot afford a lack of media presence. They use activities carried out by marketing agencies in order to build brand awareness and acquire new customers via the internet. According to the “trust but control” principle, T-Mobile monitors most of its campaigns in… Read more

Why to improve conversion with CUX over HotJar or other alternatives?
August 26, 2019

Why to improve conversion with CUX over HotJar or other alternatives?

I cannot count the times I answered this question over the last 2 years. That’s totally understandable – there are more and more tools for analytics and observing users so it’s easy to get confused by all the features and metrics. Which of them do you need and what will be the results?