Making the right business decisions is not always easy and can at times be a real headache. In order to make sure you do the right thing each time, you need to have access to the right data, be able to read it correctly and to draw the right conclusions. Fortunately for us, everything can… Read more
Heatmaps are a fantastic way to locate UX issues on your website. You can discover great opportunities to grow your conversion rate without breaking the bank since this research method is relatively inexpensive, both money- and time-wise. In this article, I’ll show you four types of conversion issues that you can uncover with the help… Read more
When analyzing a website, its users and their actions, we can look at a whole range of indicators. For example, we can analyze the number of users (how many people enter our site), conversion rates (how many people move from one place to another), sales (how many products or services have been bought by our… Read more
The importance of analytics in business is no novelty in 2020. Experts say that everyone should implement analytics in their business as soon as possible (if you haven’t done so yet), companies should then try to gain as much knowledge from the data as possible, and make decisions based on numbers, not gut feelings. And… Read more
Your website is your business card. Yes, it’s that important. It’s the place where your potential customers will go after hearing an advertisement on the radio on a way back from work, or after seeing a spot on TV during their favorite show or after looking at a billboard while walking their dog. None of… Read more
Have you ever wondered if your analytical tools setup will allow you to draw the right conclusions for your business? Have you ever looked at a bunch of data sets and had no idea what it means? Don’t worry, you’re not alone. These are frequent dilemmas, and ever since the development of digital products has… Read more
The COVID-19 pandemic has forced many governments to take necessary steps and precautions, and implement restrictions which, unfortunately, are affecting all of our businesses. Amongst the most affected industries are tourism, catering, hotels, transportation, sports and training, entertainment/event, and health and beauty sectors. However, truth be told, every business today suffers some type of consequences… Read more
Let’s start with the hard truth. Assuming that users navigate through our website with the paths that we have designed for them is wishful thinking. In reality, our users do not use websites linearly. They open many tabs, they invent their own ways of using the solutions we propose to them and trying to impose… Read more
Usually, great sales results are an opportunity to celebrate – finally, our efforts have paid off and there is nothing to worry about! But what if this success is just the result of a temporary need or trend and doesn’t contribute to building a sustainable, long term business at all? It is much easier to… Read more
If you own an online business and care about its fast growth, you know that using some kind of analytics tools is a must-have nowadays. Especially if you want to leave your competitors far, far behind. Who doesn’t want that, right? 🙂