How to support the customer journey on the client’s website (from a marketing agency’s point of view)? – The F1Brand case

| March 15, 2020

Aside from promotional activities carried out for their clients, marketing agencies analyze hundreds of pieces of information every day to make sure their campaigns are working properly. Besides basic metrics that everyone is checking, there is a world of data out there which increases the awareness of understanding the human behind the screen with each… View Article

How to monitor a campaign with CUX? The T-Mobile case

| February 25, 2020

T-Mobile—as one of the largest mobile operators in Poland and the world – cannot afford a lack of media presence. They use activities carried out by marketing agencies in order to build brand awareness and acquire new customers via the internet. According to the “trust but control” principle, T-Mobile monitors most of its campaigns in… View Article